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            Easy-mode newsletter; video script sneak peak   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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      <a class="brand-logo-link" href="https://www.treefirst.org/" style="color:#ea301f !important;"><img class="brand-logo" src="https://images.squarespace-cdn.com/content/v1/5bd26e517980b304cb3510d6/db4682b3-4272-4c65-b17f-8f3be44261ed/TF+Stacked+Logo.png" height="110" alt="Tree First" style="font-size:.8em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;color:#263333;height:auto;max-height:110px;max-width:100%;width:auto;"></a>
    
  
  

      
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">Hey! I’m drowning in emails right setting up for loads and loads of springtime treatments.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">But it’s the 1st of the month, and that means newsletter-time. Normally it does, but please forgive me. My brain is a slushie; I don’t think I can write any more today.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">And I didn’t prepare anything ahead of time. So instead, I’m sharing an excerpt from a script you’ll hear someday soon:</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:8px;padding-right:66px;padding-bottom:8px;padding-left:66px;color:#313131;background-color:transparent;">
      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;"><strong>Too Much Sprayin’</strong></p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">Back when I was a PHC tech, I was just told which pesticides to use. There was no case-by-case assessment. This is because what is implemented in the field is determined by <em>scalability</em> and speed; not looking at the horticulture at all. It takes far too much time to be that nuanced, and businesses look for the cheapest and fastest solutions with the highest returns.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:12pt;margin-bottom:12pt;" class="">I had been led to believe that insects are the enemies of trees. And incidentally, I trained our clients of this too.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:12pt;margin-bottom:12pt;" class="">Insects don’t just ‘attack’ trees, I see that language used a lot. To get a little pedantic here; using only violence to describe every interaction insects have with trees isn’t accurate at all. A totally unfair generalization. And, frankly, it is a boring and poor way to interpret nature.&nbsp;</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:12pt;margin-bottom:12pt;" class="">Not only are they foundational to food webs, they’re eating, they’re reproducing, they’re nesting–all things that all animals do. Not ‘attacking’. Pollinators get a lot of attention, but there are many other things insects do.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Most insect activity is part of a normal ecosystem’s functioning. Most don’t threaten tree longevity. Some insect-tree relationships are even mutually beneficial, and really only a tiny fraction of them pose serious, long-term threats. I now often tell clients that herbivory is mostly a <em>good thing</em>. Leaves are <em>food</em>. You can’t change that.<br></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">I understand why we think trees are being attacked by insects. Some insects are indeed problematic to trees. It may be fair to say that about emerald ash borers, right? But that is an exception, and definitely not the rule.<br></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">In population-biology, insects and their predators have cycles that balance themselves out. This is a well-studied phenomenon. Sure, there’s some point intervention might be needed, but this isn’t always in the form of spraying pesticides. But again, that’s not how our industry does things. If you find it, you spray for it. Forever.<br></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">Framing insects as malevolent is done to convince tree guys that by spraying trees multiple times a year, they’re defending trees. And then this misguidance is passed down from them to their clients, the psy-op works from the top-down.</p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class="">That’s exactly what happened to me.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;"></p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">This might make more sense in the context of the video it will be part of. I’ve got two scripts done on two separate topics. One video that’s more appreciative in nature, and another that’s more critical, like the most recent video was.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">Trying to carve out some time to film the former. A very scarce resource suddenly.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">Really looking forward to y’all seeing these. I’m really happy with them at this stage.</p>
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">That’s all today. Time to lay down. I have real static in my vision; too much screentime today.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">See you again soon,</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'Liberation Serif', 'Nimbus Roman No9 L Regular', Times, 'Times New Roman', serif;">TF Forever</p>
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